A new report from Counterpoint Research today offers a look at how much it costs Apple to make the iPhone 14 Pro Max. According to the data, the so-called “blended bill of materials” cost for this year’s flagship with 128GB of storage comes in at $464, a slight increase compared to last year’s iPhone 13 Pro Max…
While Apple doesn’t disclose its profit margins or production costs on a per-device basis, it does report its overall products’ gross margin. In Q1 2023, for instance, Apple said that its products’ gross margin was 37%. This number is historically very stable for Apple, with only very minor fluctuations.
The data from