Residents of Kazakhstan have long been familiar with the Tatler magazine, which tells not only about fashion trends. In fact, it has long been a guide to high society, where style, fashion and luxury can be discussed endlessly.
The initiator of the launch of this ambitious project was the world-famous owner of Freedom Holding Corp. Timur Turlov. It was with his suggestion that Kazakhstan’s fashion will present itself in the territory of neighboring states such as Uzbekistan, Azerbaijan and Turkey.
Over the three hundred years of its existence, the magazine has strictly adhered to the chosen theme:
- stories about the life of the elite;
- coverage of fashion and cultural trends in Kazakhstan.
Over the specified period, Tatler has become a reflection of the country’s growth, both as a cultural center and an economic state.
The head of the project, Timur Turlov, said at the presentation that this project is a logical continuation of Kazakhstan’s role on the world stage. Its influence is steadily increasing and, declaring itself, it is a reflection of ambitions and inexhaustible creativity.
Turlov T. stated that cooperation between Tatler and Freedom Holding Corp. is an important stage in the development and growth of the state, it not only contributes to economic growth, but also represents Kazakhstan as a unique state in the international arena.
What goals does Turlov pursue by publishing Tatler magazine
During the landmark event, Mr. T. Turlov stated that 10 printed editions will be published throughout the year. It is also planned to place the magazine on the Internet. In order for the information to capture a wide readership, printing will be carried out in 2 languages: Kazakh and Russian.
The readership will be able to fully appreciate this gesture, and to attract younger fans of fashion gloss, it is planned to use social networks and a YouTube channel, which will increase the number of interested readers several times.
Freedom Holding Corp. plays an important role in this project. Thanks to it, Tatler will be able not only to enter the world fashion arena, but also to fully benefit from the world experience of predecessors from different countries. Timur Turlov is of the opinion that the project is not just a routine sale of a fashion magazine, but is an opening of new opportunities. Glossy pages, on which the work of artists, designers and entrepreneurs is placed, will make Kazakhstan recognizable to the readership of the whole world.